60% of US Consumers Say 'AI' in Brand Messaging Is a Turnoff
Hacker News (AI keywords)17 hours agoBusinessWordPress VIP's Future of the Web 2026 report reveals that sixty percent of US consumers view 'AI' as a negative signal when it appears in brand messaging. The finding suggests that the widespread industry practice of prominently labeling products and services as AI-powered may be backfiring with mainstream audiences. For marketers and founders, the data presents a direct challenge to AI-forward positioning strategies that have dominated the past two years.
60% of U.S. Consumers Say 'AI' in Brand Messaging Is a Turnoff, Survey Finds
TechCrunch AI2 days agoBusinessA new WordPress VIP survey reveals that 60% of U.S. consumers view explicit references to AI in brand messaging as a negative signal. The finding arrives as businesses are simultaneously increasing their investment in AI-powered search as a key customer acquisition channel. The disconnect highlights a deepening tension between corporate AI enthusiasm and everyday consumer sentiment.