60% of US Consumers Say 'AI' in Brand Messaging Is a Turnoff
Original: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
New research finds a majority of US consumers are repelled rather than attracted by 'AI' labels in brand marketing.
WordPress VIP's Future of the Web 2026 report reveals that sixty percent of US consumers view 'AI' as a negative signal when it appears in brand messaging. The finding suggests that the widespread industry practice of prominently labeling products and services as AI-powered may be backfiring with mainstream audiences. For marketers and founders, the data presents a direct challenge to AI-forward positioning strategies that have dominated the past two years.
A report published by WordPress VIP as part of its Future of the Web 2026 research series contains a striking data point for anyone working in digital marketing or product strategy: sixty percent of US consumers say that seeing the word 'AI' in a brand's messaging is a turnoff rather than a selling point.
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