60% of U.S. Consumers Say 'AI' in Brand Messaging Is a Turnoff, Survey Finds
Original: Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
A WordPress VIP survey finds most U.S. consumers are repelled by AI labels in brand communications.
A new WordPress VIP survey reveals that 60% of U.S. consumers view explicit references to AI in brand messaging as a negative signal. The finding arrives as businesses are simultaneously increasing their investment in AI-powered search as a key customer acquisition channel. The disconnect highlights a deepening tension between corporate AI enthusiasm and everyday consumer sentiment.
A survey published by WordPress VIP — the enterprise arm of Automattic, which powers a substantial share of the global web — delivers an uncomfortable data point for marketing and brand teams: six in ten U.S. consumers say that seeing the word 'AI' in brand messaging actively turns them off. The findings land at a moment when many companies are doing the opposite, doubling down on AI-forward positioning as a signal of innovation and operational sophistication.
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