Rivian Picked the Worst Time to Cut the Teams It Could Least Afford to Lose
INSIDE 硬塞 AI41 days agoBusinessElectric vehicle maker Rivian laid off consumer-facing staff almost simultaneously with the start of deliveries for its mainstream-targeted R2 model. The move has drawn criticism for undermining customer service and brand experience precisely when the company is trying to win over a broader, less brand-loyal audience. Analysts warn the cuts risk damaging long-term retention and reputation at the worst possible time.
Rivian’s software chief thinks you don’t need CarPlay or buttons
The Verge AI61 days agoBusinessThe Verge interviews Rivian software chief Wassym Bensaid, who also co-leads RV Tech, Rivian’s platform joint venture with Volkswagen. The episode focuses on Rivian’s software-first approach to the in-car experience, including its resistance to CarPlay and reduced reliance on physical buttons. It also covers Rivian’s newly launched AI-powered voice assistant and how vehicle software may become a broader platform strategy.