Rivian Picked the Worst Time to Cut the Teams It Could Least Afford to Lose
Original: Rivian 挑了最壞的時機，裁掉了最不該裁的部門
Rivian eliminated consumer-facing roles just as R2 deliveries began, threatening customer experience at a critical growth moment.
Electric vehicle maker Rivian laid off consumer-facing staff almost simultaneously with the start of deliveries for its mainstream-targeted R2 model. The move has drawn criticism for undermining customer service and brand experience precisely when the company is trying to win over a broader, less brand-loyal audience. Analysts warn the cuts risk damaging long-term retention and reputation at the worst possible time.
Rivian, the American electric vehicle manufacturer, has drawn sharp criticism for the timing and target of its latest round of layoffs. The company cut consumer-facing positions almost simultaneously with the start of deliveries for its R2 model — a vehicle that represents Rivian's most significant bid yet to reach mainstream car buyers beyond its core outdoor-adventure enthusiast base.
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