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Rivian Picked the Worst Time to Cut the Teams It Could Least Afford to Lose

Electric vehicle maker Rivian laid off consumer-facing staff almost simultaneously with the start of deliveries for its mainstream-targeted R2 model. The move has drawn criticism for undermining customer service and brand experience precisely when the company is trying to win over a broader, less brand-loyal audience. Analysts warn the cuts risk damaging long-term retention and reputation at the worst possible time.