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60% of U.S. Consumers Say 'AI' in Brand Messaging Is a Turnoff, Survey Finds
TechCrunch AI42 days agoBusiness
A new WordPress VIP survey reveals that 60% of U.S. consumers view explicit references to AI in brand messaging as a negative signal. The finding arrives as businesses are simultaneously increasing their investment in AI-powered search as a key customer acquisition channel. The disconnect highlights a deepening tension between corporate AI enthusiasm and everyday consumer sentiment.