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Short Drama Ads Arrive: The Trade Desk Partners with DramaBox

The Trade Desk sees short drama advertising as a data-backed opportunity, citing forecasts that the global short drama app market outside China could reach $3 billion in 2025. Its partnership with DramaBox brings vertical short drama inventory into programmatic advertising. The goal is to capture fragmented attention, expand the attention spectrum, and help brands treat emerging content traffic as measurable media within omnichannel strategies.