Short Drama Ads Arrive: The Trade Desk Partners with DramaBox

Original: 短劇廣告進場，廣告主準備好了嗎？專訪 The Trade Desk 北亞區媒體夥伴關係總經理蔡秉熹

The Trade Desk is bringing DramaBox short drama inventory into programmatic advertising.

The Trade Desk sees short drama advertising as a data-backed opportunity, citing forecasts that the global short drama app market outside China could reach $3 billion in 2025. Its partnership with DramaBox brings vertical short drama inventory into programmatic advertising. The goal is to capture fragmented attention, expand the attention spectrum, and help brands treat emerging content traffic as measurable media within omnichannel strategies.

摘要由 AI 整理,以原文為準。