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Appier Unveils Dual Hybrid Marketing Strategy for Retail Brands in the AI Agent Era

Appier warns that AI Agents are already reshaping consumer purchasing decisions, creating what it calls a 'hybrid shopping path' requiring brands to be legible to both humans and automated systems. The company frames a dual marketing strategy built on two pillars: integrated data infrastructure and real-time decision-making capability. Brands that fail to prepare risk being invisible to AI intermediaries regardless of how strong their human-facing campaigns are.