Appier Unveils Dual Hybrid Marketing Strategy for Retail Brands in the AI Agent Era
Original: 從人類消費者到 AI Agent，Appier 揭示零售品牌混合行銷雙策略
Appier argues retail brands must simultaneously market to human shoppers and AI Agents as agentic commerce arrives.
Appier warns that AI Agents are already reshaping consumer purchasing decisions, creating what it calls a 'hybrid shopping path' requiring brands to be legible to both humans and automated systems. The company frames a dual marketing strategy built on two pillars: integrated data infrastructure and real-time decision-making capability. Brands that fail to prepare risk being invisible to AI intermediaries regardless of how strong their human-facing campaigns are.
Appier, a Tokyo-based AI marketing technology company with a strong Asia-Pacific footprint, is sounding an early alarm for retail brands: the era of 'agentic commerce' has arrived, and the traditional marketing funnel built around human attention is no longer sufficient on its own.
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