Appier Unveils Dual Hybrid Marketing Strategy for Retail Brands in the AI Agent Era
INSIDE 硬塞 AI40 days agoBusinessAppier warns that AI Agents are already reshaping consumer purchasing decisions, creating what it calls a 'hybrid shopping path' requiring brands to be legible to both humans and automated systems. The company frames a dual marketing strategy built on two pillars: integrated data infrastructure and real-time decision-making capability. Brands that fail to prepare risk being invisible to AI intermediaries regardless of how strong their human-facing campaigns are.
AccuHit Unifies Multi-Channel Marketing Automation and Earns ISO 27701 Privacy Certification
INSIDE 硬塞 AI40 days agoBusinessAccuHit has launched a multi-channel marketing automation solution that unifies EDM, SMS, and LINE communications within a single platform. The system supports dual-track logic for new customer acquisition and existing member retention simultaneously. By achieving ISO 27701 privacy management certification, AccuHit positions itself as a compliance-ready partner for enterprises tackling data fragmentation and personal data protection requirements.
AccuHit Launches MembeRoyal to Strengthen Loyalty Programs with Transaction Data
INSIDE 硬塞 AI54 days agoBusinessAccuHit says it has completed a product licensing integration of Migo’s LitLoyal loyalty platform and rebranded it as MembeRoyal. The product is positioned for membership management and loyalty programs, with an emphasis on using real transaction data to strengthen customer engagement. The article does not mention specific AI models, technical architecture, pricing, or generative AI capabilities.