Appier Unveils Dual Hybrid Marketing Strategy for Retail Brands in the AI Agent Era
INSIDE 硬塞 AI40 days agoBusinessAppier warns that AI Agents are already reshaping consumer purchasing decisions, creating what it calls a 'hybrid shopping path' requiring brands to be legible to both humans and automated systems. The company frames a dual marketing strategy built on two pillars: integrated data infrastructure and real-time decision-making capability. Brands that fail to prepare risk being invisible to AI intermediaries regardless of how strong their human-facing campaigns are.
Textile Industry's AI Moment: Digital Sampling and Agentic Commerce Reshape Supply Chains
INSIDE 硬塞 AI56 days agoBusinessThe textile industry is entering a fast-moving competitive era shaped by AI. Digital sampling can accelerate material research and product development. Meanwhile, companies need digital product passports so algorithms can understand and evaluate their offerings as AI agents increasingly influence retail decisions. The shift affects both ends of the supply chain: development workflows and how products are discovered in agentic commerce.