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60% of US Consumers Say 'AI' in Brand Messaging Is a Turnoff
Hacker News (AI keywords)41 days agoBusiness
WordPress VIP's Future of the Web 2026 report reveals that sixty percent of US consumers view 'AI' as a negative signal when it appears in brand messaging. The finding suggests that the widespread industry practice of prominently labeling products and services as AI-powered may be backfiring with mainstream audiences. For marketers and founders, the data presents a direct challenge to AI-forward positioning strategies that have dominated the past two years.