This case study from Vercel examines how Wunderman Thompson (now VML), one of the world's leading marketing communications agencies, used Vercel's frontend…
In modern web development, A/B testing and personalized content delivery (Experimentation & Personalization) are key to improving conversion rates and…
This official Vercel blog post describes how they partnered with Swell, a modern headless commerce platform, to help merchants deliver outstanding online…
This case study examines how Scale AI — the well-known AI data labeling platform — used Next.js and Vercel to solve a common challenge in modern web…
This is a case study from the official Vercel blog, detailing how Loom — the well-known video messaging platform — restructured its website using a modern web…
Vercel has announced that its "Commenting on Previews" feature has officially entered Public Beta. This feature aims to fundamentally transform how front-end…
Vercel released an update that introduces a visual upgrade to its analytics tool, Vercel Analytics, by officially incorporating "Curve Fitting" technology. In…
This official guide from Vercel details how to run A/B tests efficiently in a Next.js project. Traditional A/B testing typically relies on client-side…
In the entertainment and music industry, the timeliness of marketing and creative work is paramount. When an artist like SZA (Grammy Award-winning R&B singer)…
This is an article looking back at Google's major search algorithm update in 2021 — the Page Experience Update. In June 2021, Google officially incorporated…