As AI search engines directly answer user queries, traditional SEO is facing a major shift. SEO consultant Frank Chiu explains that GEO (Generative Engine Optimization) will be essential over the next 3 to 5 years. However, the inherent volatility and ambiguity of LLMs make tracking and optimizing for AI search highly unpredictable, presenting a "certain uncertainty" for marketers.
隨著 Perplexity、ChatGPT Search 等 AI 搜尋引擎崛起,傳統 SEO 正在轉變。Vercel 提出其應對策略,重點在於提供乾淨的語義化 HTML、完整的 JSON-LD 結構化資料,並利用 Next.js 的伺服器端渲染(SSR)確保 AI 爬蟲能即時抓取最新內容。此外,他們也強調了合理配置 robots.txt 以平衡資料隱私與 AI 曝光度的重要性。