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Qualcomm Launches Snapdragon Reality Elite and START Toolkit for Post-Smartphone AI Era

Qualcomm has launched Snapdragon Reality Elite, a high-end XR silicon platform, and START, a developer toolkit, to capture the AI wearables and spatial computing market. The company frames this as a bid to become the foundational computing layer for the era after smartphones. Strategically, the move is a diversification play to reduce reliance on smartphone chip revenue and secure platform-level positioning in what Qualcomm sees as the next major computing paradigm.