Ferrari's first electric vehicle, Luce, has sparked debate with a design that breaks from the brand's traditions. The commentary argues that Ferrari is deliberately using Jony Ive's design influence to test a new direction. It frames the strategy as an Apple Car-like rebirth and sees Luce's market performance as a notable case study.
The Vergecast discusses Ferrari Luce, Ferrari’s first electric vehicle and one of the year’s more surprising car debuts. The piece notes that most people will never own or even sit in one, but its unusual, distinctly un-Ferrari look makes it notable. Jony Ive’s involvement adds another layer of interest around design, technology, and luxury hardware.