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Pinterest Launches Experimental AI Shopping App 'Ask Pinterest'

Pinterest has launched Ask Pinterest, an experimental application that lets users explore shopping ideas and seek personalized recommendations through a conversational AI interface. The product marks a meaningful shift from the platform's traditional browse-and-pin model, layering natural-language interaction onto Pinterest's established visual discovery strengths. The launch reflects broad industry momentum toward AI-powered conversational commerce, as major consumer platforms race to reduce friction between inspiration and purchase.