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How Code and Theory Cut Time-to-Prototype 75% with v0

Code and Theory, a digital experience agency, achieved a 75% reduction in time-to-prototype by integrating Vercel's AI-powered UI generation tool v0 into their design and development workflow. The case study, published by Vercel, highlights how generative UI tooling can dramatically compress early-stage product iteration cycles. It positions v0 as a practical accelerant for agencies balancing client speed expectations with design quality.