Your SEO strategy is optimized for a search engine that no longer exists.
TechCrunch AI6d agoCommentaryTechCrunch’s Equity podcast discusses how Google I/O made AI-generated answers central to search. For brands that built strategies around the classic list of blue links, the rules of visibility are changing. The key concern is that many companies have little insight into how AI systems describe them to customers, making brand monitoring and SEO strategy more uncertain.
How Brands Can Be Found in the AI Search Era: SEO Consultant Frank Chiu on GEO Challenges
INSIDE 硬塞 AI8d agoCommentaryAs AI search engines directly answer user queries, traditional SEO is facing a major shift. SEO consultant Frank Chiu explains that GEO (Generative Engine Optimization) will be essential over the next 3 to 5 years. However, the inherent volatility and ambiguity of LLMs make tracking and optimizing for AI search highly unpredictable, presenting a "certain uncertainty" for marketers.