TechCrunch’s Equity podcast discusses how Google I/O made AI-generated answers central to search. For brands that built strategies around the classic list of blue links, the rules of visibility are changing. The key concern is that many companies have little insight into how AI systems describe them to customers, making brand monitoring and SEO strategy more uncertain.
Google overhauled Search at I/O 2026, moving away from classic blue links toward AI agents. TechCrunch reports that the backlash was swift, with some users rejecting the feeling of being forced into Google’s AI Search experience. DuckDuckGo app installs rose 30%, suggesting that dissatisfaction with AI-led search changes is already pushing some users toward alternatives.
Xreal CEO Chi Xu told TechCrunch the smart glasses industry may be reaching an inflection point after years of losses and awkward products. Its Project Aura XR glasses use embedded OLED displays but rely on a tethered puck for computing. The developer-only device is planned for commercial release later this year, while Xreal works toward a possible 2026 IPO and future breakeven.