Rivian is rejecting CarPlay and positioning AI voice interfaces as the future of in-car interaction. The company wants to retain control over user experience, driving data, and potential subscription revenue. However, the decision conflicts with strong consumer demand for CarPlay and highlights tensions between automakers, technology platforms, and drivers over data and interface control.
The Verge interviews Rivian software chief Wassym Bensaid, who also co-leads RV Tech, Rivian’s platform joint venture with Volkswagen. The episode focuses on Rivian’s software-first approach to the in-car experience, including its resistance to CarPlay and reduced reliance on physical buttons. It also covers Rivian’s newly launched AI-powered voice assistant and how vehicle software may become a broader platform strategy.