Meta has launched AI Mode in search, targeting open-ended queries like 'What should I do this weekend?' by grounding responses in Facebook social data. The concept is compelling: Meta's social graph could enable more personalized, locally relevant recommendations than generic AI search tools. However, The Verge's hands-on finds the product currently unreliable, with the feature frequently getting things wrong — raising concerns about both accuracy and the risks of social-data grounding.
Meta has introduced AI Mode to Facebook search, placing it alongside existing tabs like People and Marketplace. The feature pulls from public Facebook posts to surface AI-generated results rather than raw links. The rollout is part of a broader wave of Meta AI updates launching simultaneously, including photo presets that digitally swap sports jerseys onto subjects in images.