Toyota engages fans with AI-powered Brock Purdy experience

Toyota used ElevenLabs to launch an AI voice fan experience hosted by Brock Purdy.

Toyota’s Northern California Dealers Association and H/L agency built a voice-driven fan activation with ElevenLabs Agents Platform. Fans interact with an AI-powered Brock Purdy in a trivia game tied to a VIP 49ers sweepstakes. The campaign highlights conversational AI as a branded marketing format, combining voice agents, animation sync, lead capture, and brand safety controls.

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