Google must let publishers opt out of AI Search features, rules UK

The UK CMA says Google must let publishers opt out of AI Search features like AI Overviews.

The UK Competition and Markets Authority has imposed a conduct rule requiring Google to give website owners more control over AI Search features. Publishers must be able to keep their content out of products such as AI Overviews and prevent related use. The ruling matters for media companies, creators, and SEO teams worried about traffic loss and content use in generative search.

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