Publishers will be able to opt out of AI Search, thanks to new regulation

UK regulators require Google to offer publishers an opt-out tool for generative AI Search features.

UK regulators are requiring Google to provide a tool that lets website publishers opt out of generative AI Search features. The option will be tested in the UK first, then rolled out globally. The report does not specify the exact mechanism, timing, or whether opting out affects standard Google Search indexing.

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