Simon Willison's WeblogMay 22, 2026, 4:48 AM

FTC Fines Cox Media Group $1M Over Fake AI "Active Listening" Ad Claims

Original: FTC to Require Cox Media Group, Two Other Firms to Pay Nearly $1 Million to Settle Charges They Deceived Customers About “Active Listening” AI-Powered Marketing Service

FTC fines Cox Media Group and others $1M for falsely claiming their "Active Listening" service targeted ads by spying on smart device microphones.

The FTC has settled with Cox Media Group and two other firms for $1 million over deceptive "Active Listening" marketing claims. Although the companies pitched that they used AI to listen to real-time conversations via smart devices, the FTC revealed they actually just resold marked-up email lists. The FTC also clarified that burying voice-data consent in standard Terms of Service is legally inadequate.

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