Meta launches Instagram, Facebook, and WhatsApp subscriptions, with AI plans ahead

Original: Meta launches Instagram, Facebook, and WhatsApp subscriptions, with more to come, including AI plans

Meta is launching paid subscriptions across Instagram, Facebook, and WhatsApp while testing broader Meta One AI and business plans.

Meta is rolling out paid subscription plans for Instagram, Facebook, and WhatsApp worldwide, expanding subscriptions across its major social and messaging products. The company is also testing additional AI, creator, and business-focused offerings under the broader Meta One subscription brand. The report signals a business model shift, but does not yet detail specific AI features, models, pricing, or launch timing for those future plans.

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