NEA's Tiffany Luck: Enterprises Are Still Figuring Out Their AI ROI
Original: NEA’s Tiffany Luck says enterprises are still figuring out their AI ROI
NEA investor Tiffany Luck warns the 'tokenmaxxing' boom is hitting a hard cost-and-ROI reality check across enterprises.
After a wave of 'tokenmaxxing' — leadership-driven pushes to maximize AI tool usage — enterprises are confronting steep financial consequences. Uber reportedly burned through its annual AI budget in months, some companies cut Claude licenses, and Meta shuttered an internal AI usage leaderboard. NEA partner Tiffany Luck argues enterprises are now entering a more disciplined phase, moving from enthusiasm-driven deployment toward a harder search for measurable return on investment.
In this TechCrunch video interview, NEA partner Tiffany Luck discusses the widening gap between enterprise AI enthusiasm and demonstrable return on investment — a tension that has emerged as one of the defining business stories of 2026.
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