Karamo Brown Launches Kē, a Wellness App With His AI Digital Clone
Original: ‘Queer Eye’s’ life coach Karamo Brown launches Kē, a wellness app featuring his AI digital clone
Queer Eye life coach Karamo Brown launches wellness app Kē, centered on an AI digital clone of himself.
Karamo Brown, the culture expert from Netflix's Queer Eye, has launched Kē, a holistic wellness app powered by an AI digital clone modeled on his persona and coaching style. The app spans fitness, nutrition, meditation, sobriety, relationships, and personal growth — domains Brown personally explored over an 18-month self-improvement journey before building the product. Kē offers users on-demand access to Brown's guidance at scale, representing a growing trend of celebrities embedding their likeness into AI-driven consumer products.
Karamo Brown, the culture expert and life coach made famous by Netflix's reality makeover series Queer Eye, has entered the wellness technology space with the launch of Kē, a new mobile app that places an AI-powered digital clone of Brown at the center of the user experience. The launch is one of the more prominent examples of a public personality using their likeness and persona to power a personalized AI wellness product.
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