Apple’s AI promises are finally, almost, sort of, here
Apple's WWDC announcements highlight its AI ambitions, but the slow rollout of Apple Intelligence feels more like catching up than leading.
Apple kicked off its annual developer conference with bold AI promises centered around a revamped "Siri AI" and Apple Intelligence. While CEO Tim Cook touted these as boundary-pushing innovations, the announcements largely represent Apple playing catch-up in the generative AI race. The slow, phased rollout suggests Apple is still struggling to match the rapid pace of competitors like Microsoft and Google.
在最新舉辦的年度開發者大會（WWDC）上，Apple 執行長 Tim Cook 雄心勃勃地宣示，將透過全新技術與創新來「突破可能性的極限」。然而，綜觀其發表的一系列 AI 功能——特別是圍繞在全新設計、具備生成式 AI 能力的「Siri AI」（即 Apple Intelligence 的核心部分）——這場發表會給外界的感覺，更像是 Apple 在生成式 AI 領域的「補課」與追趕，而非引領潮流。
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