TechCrunch AIJun 18, 2026, 6:22 PMJulie Bort

Amazon Moves to Sell Its AI Chips to Rival Data Centers, Eyes $50B Market

Original: Amazon hopes to challenge Nvidia more directly by selling its AI chips

AWS is in talks to sell its custom AI chips externally, with CEO Andy Jassy calling it a $50 billion opportunity.

AWS is exploring selling its proprietary AI chips directly to third-party data centers, a move that would put Amazon in more direct competition with Nvidia in the AI hardware market. CEO Andy Jassy has publicly framed this as a $50 billion business opportunity for the company. The shift signals Amazon's intent to monetize its in-house chip development well beyond its own cloud infrastructure.

Amazon Web Services (AWS) is reportedly in discussions to sell its custom-designed AI chips directly to third-party data centers — a strategic expansion that would move the company into more direct competition with Nvidia, the dominant force in AI semiconductor supply. CEO Andy Jassy has publicly characterized this potential market as a $50 billion opportunity for Amazon, underscoring the scale of ambition behind the move.

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